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Why User-Generated Content (UGC) is the Key to Building Trust and Engagement with Your Audience
When others talk about your brand, you grow. User-Generated Content is a great way to bring traction and validation to you.
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Creating Buyer Personas: The Secret to Personalized Marketing that Converts
Last Tuesday, we talked about the importance of defining your target audience and how to define it. During our journey, we mentioned that creating a Buyer Persona to represent your target audience can help create more personalized and targeted messaging that speaks directly to your audience’s needs and interests. Today, we will talk about the…
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Defining Your Target Audience: The Key to Effective Marketing Strategies
About a decade ago, I was a fresh-faced college graduate searching for my first job when I accepted a position as a Community Manager at a particular business. Despite the attractive job title, my experience there left much to be desired. The company was in disarray, and the job was anything but fulfilling. To this…
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Tips and Tricks for Content Creation – How to Overcome Writer’s Block?
As a creative, feeling blocked is something we all go through.
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Setting Clear Goals: The Key to Achieving Success
To not set goals, is like walking a path that leads nowhere: a waste of time. Every action, every step, and every trail leads somewhere. Without a goal, even life can be futile. Hence, every Marketing strategy should pursue a goal. Why do I Need Goals? Mainly, the one reason behind setting clear goals is…
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What is Lemon8 and Why Should I be Interested on it?
Even though there are still a couple of months before Summer, it is never too early to stay fresh and have some Lemonade, don’t you think? If you are anywhere around TikTok or Social Media overall, you probably know where we are going with that question: today we are going to be talking about…
