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How Can Brands Navigate Unexpected Trends?
Marketing is everywhere—even in the news. The recent events in NY can bring us many lessons about how to navigate our brands.
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Are you part of the 50%? Human vs. AI-Generated Content
Only 50% of people can recognize AI-generated content. How has AI changed content and life overall?
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Creativity in Advertising—Case Study: Apple Crush Ad
Marketing creativity is the SAUCE that makes advertising ✨magical✨ Without creativity, advertising will not be HALF of what it is today.
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Buying Followers vs Paying for Ads – What’s The Difference?
No, paying for advertising is not bad. Buying followers on the other hand…
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The Evolution of Advertising Metrics: How Facebook Helped Shape Today’s KPIs
In 2006, the same year I graduated from High School, Facebook became available to the general public. While created originally JUST for Harvard Students and not being the first Social Media platform in existence (there was MySpace, Orkut, and Hi5), Facebook’s launch to the public marked a before and an after on what we know…
