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Caring: the MOST EFFECTIVE Form of Advertising
Last week, we talked a bit about storytelling as we analyzed how Reesa’s story captivated the attention of over 5M people for over 500 minutes. Today, I would like to go over the aftermath with you and look at the response of brands to the phenomenon, as there is an important lesson here: caring is a great…
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Social Media, Customer Service and Your Online Presence
Back in the ’90s, if you had an issue with any product or service, your options were limited: you either had to go to the store or call. There was no way around that. Nowadays, there are a billion ways you can get in touch with a business if you have an issue: from Social…
