Here we go again.
Is TikTok getting banned or not?
According to AP News, a meeting with aides about possible investors who could buy a stake in TikTok will happen today at some point. Still, the uncertainty is real: we might live another day when everyone says goodbye.
Déjà Vu—This Already Happened.
Nope, you are not dreaming. We went through this back in January, and it was ✨awful✨
As we mentioned back in January in our blog post about the ban, three important groups of people will be affected by the TikTok ban:
👉The Current User Base
👉The Advertisers
👉TikTok US Employees
And that has not changed.
What’s Different This Time?
Unlike last time, when the legal battle dragged on, the decision could happen fast this time. The push for sale has not ceased, and while the current ban date may not be set in stone (as rumor has it that there might be another potential extension), things can escalate quickly. If TikTok doesn’t divest from its Chinese parent company, ByteDance, the platform could be pulled from app stores sooner than expected.
We are now not in the hands of the Supreme Court or the legal system. We are in the hands of the current administration, a potential deal, and fate.
April 5th, 2025—Should We Sound The Alarms?
The short answer? Maybe.
Unlike January’s drawn-out drama after the Supreme Court ruling upholding the ban, nothing is certain yet, but the pressure is mounting. For many, this feels like a countdown to an uncertain future.
April 5th might not be doomsday—but it could be the day the countdown gets real. There are still a lot of unknowns. Will ByteDance sell a stake in TikTok? Will the legal system intervene again? Will TikTok find a loophole? These are all open questions; as we’ve seen before, things can change quickly.
The Bigger Picture: Why This Matters
We can name many reasons why having the ban looming on our heads again matters—yes, even if it ends up being another false alarm—from its impact on small businesses and creators to the shift in power over who controls the internet’s playground after TikTok’s fall. It will be a win for Meta (but do we really want Zuck to take over another corner of social media?), but it will also open the door for new apps to rise.
No matter your point of view, this will change how we interact, market, and live.
Start Preparing For the Uncertain
Our advice from last time remains the same: do not panic too much. It is time to act on the side of caution and start preparing to diversify—like we told you to do back in January—so you don’t have to lose your audience, income, or sanity. Here’s your action plan:
For Creators: Claim Your Real Estate Elsewhere
- Cross-post aggressively: push your top TikToks to Instagram Reels, YouTube Shorts, and even LinkedIn (yes, seriously).
- Reroute your followers now: Pin a “Follow me everywhere” link in your bio with tools like Linktree or Beacons.
- Download your data: TikTok lets you export your videos and analytics. Do it before the app potentially vanishes.
For Businesses & Advertisers: Pivot Without the Panic
- Audit your ad spend. This week, shift 20–30% of your TikTok budget to Meta and Google to test alternatives.
- Repurpose top-performing content. You might not be a fan of Reels—cuz nobody is—but that viral TikTok skit can turn into a good Reel or Snapchat Spotlight with some ✨magic✨
- Lean into email/SMS lists. Owned audiences (not rented ones) will save you if platforms implode.
For Everyone Else: The Nostalgia Factor
Let’s be honest: if the TikTok Ban goes through this time, we’ll all mourn the chaos—and happiness—it brought to culture. So, while you can:
- Save your favorite sounds/memes—screen-record trends before they’re lost to the algorithm void.
- Join the last hype trains. Expect a flood of “final day of TikTok” live streams and collabs (again).
A Final TikTok Ban Reality Check
Yes, TikTok could survive (again). But betting on “maybe” is risky. Spend this week doing, not doom-scrolling:
✅ Backup your content.
✅ Diversify your presence.
✅ Stay glued to the news—we’ll update this post if the sky falls.
And most importantly, hope for the best.
