February 14th is a date of great importance for many around the globe and a great day for marketers and businesses. Marketing and Valentine’s Day are two concepts that have been intertwined for decades, creating a unique and powerful relationship between the two. Expressing love and affection, often represented by the act of giving, has been exploited by businesses throughout the decades: it presents a huge opportunity for marketers to target a captive audience of consumers looking to express their feelings through gifts.
According to the data presented by the National Retail Federation (NFR), the average amount spent per household on Valentine’s Day in 2022 was $175.41; for 2023, that number is trending up.
Targeted advertising is in the air during the “season of love”: showcasing your products to the right audience who are likely to be in the market for gifts and other items related to the holiday becomes crucial to driving sales. Focusing on romantic themes, such as love, passion, and togetherness, while highlighting the products and services available and providing discounts and other incentives to those who make purchases, will drive sales and increase profits.
Even if your product or service does not seem appropriate as a gift or to market during Valentine’s day, the holiday will happen and acknowledging it is an opportunity to showcase your brand, and its personality and get interactions from your audience. Using visually appealing content to engage your audience and encourage them to share the content with their friends and followers can bring you conversions in the long term.
Annual holidays grant a chance to marketers to build on their successes from previous years, leveraging their previous marketing campaigns to further engage and connect with consumers. We recommend that regardless of your product and your feelings towards Valentine’s as a holiday, you use this opportunity to leverage the opportunity to build your online presence. Still not sure what to do? You can check NapoleonCat’s guide to Plan the Perfect Social Media Valentine’s Day Campaign, look for inspiration in previous campaigns (like these 14 examples gathered by Creatocopy), or simply send us a message to discuss the best strategy for your business and audience.
