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Long Search Queries vs. Single Keywords – What is Better for SEO?
Back in June 2023, whenever we were scheduling some reels using Meta’s Planner when a wild notification appeared: That single notification inspired the one article that, to this day, keeps bringing traction to our blog: our article about EMOJIS. We would have never imagined that an article written in the heat of the moment (it was…
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Google as a Marketing Tool: Why it is Important to be SEARCHABLE
There is nothing more sketchy than a business that does not come up when you Google it. And yes, I mean it. Think about it: how many times have you seen something – a product, a service, a TV show – that might have called your attention and decided to go STRAIGHT to spend your…
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Why Reusing Old Content Can Be Harmful To Your Brand’s Image
In a previous article, we talked about the importance of content. We know that what we create should be valuable and relevant if we want it to establish trust and credibility, build brand awareness, and drive engagement, and we know that creating is a process: content does not grow in trees. Thoughtful content takes time to…
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Can Content Help my SEO strategy?
We are all looking to improve our visibility in search engines. Wouldn’t it be cool if your page was the number one search result? Well, if you are into the dream of being number one, you’ve probably heard the term “SEO” before. Search Engine Optimization is the art of optimizing your website and making it…
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Google Analytics 4: A Game-Changer for Data Analytics
We are getting closer to the end of an era as the current version of Google Analytics (Universal Analytics) will stop processing data on July 1, 2023. As marketers, we are all familiar with Google Analytics, that little web analytics service offered by Google that has been our friend and companion since 2005, helping us track…
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Luna Has Been BORN
Hi everyone! Welcome to Luna. Luna is an initiative aimed at real businesses looking for real marketing solutions. After many years of working on marketing coordination and working in different areas, we decided to venture into creating our own little agency. As we write this, we are unsure how this will go: Will we thrive?…
