May 2023

  • Your Friend, the Algorithm

    Your Friend, the Algorithm

    The algorithm is not evil: the algorithm is actually there to help you and your content succeed.

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  • Tropicalization: Adapting Your Strategy to Suit Local Audiences

    If there is one thing we know about a marketing strategy is that the same actions will never have the same effect on different audiences. While the term “tropicalization” as defined by the Merriam-Webster Dictionary website reads “to fit or adapt for use in a tropical climate, especially by measures designed to combat the effects of…

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  • Why Choose a Small Agency Over a Big Corporation?

    One of the main qualities businesses of all sizes must have is being clever and strategic. In today’s competitive marketplace, staying behind in trends, not understanding the market, and making assumptions can be the difference between passing the deadly five-year mark (according to this article on Lending Tree, around 50% of small businesses do not…

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