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Caring: the MOST EFFECTIVE Form of Advertising
Last week, we talked a bit about storytelling as we analyzed how Reesa’s story captivated the attention of over 5M people for over 500 minutes. Today, I would like to go over the aftermath with you and look at the response of brands to the phenomenon, as there is an important lesson here: caring is a great…
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The Importance of Storytelling – Reesa Teesa and The “Who TF Did I Marry” Series.
For centuries, humans have transmitted information and knowledge via storytelling. Oral transmission is one of the oldest human traditions and has helped create community and bring generations together. Before written communication, all our history and traditions were passed orally from generation to generation. Nowadays, given how communication and humanity have evolved, we are probably not…
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One Year at Luna’s: Building a Strong Online Presence
On February 11th, 2023, a tiny Salvadorean girl decided to go back to blogging. December 2022 was not kind to her, and the first couple of months of 2023 were gray-looking. “Let’s go to WordPress.” Why WordPress? As much as I know about website building and marketing, my decision to go with WordPress was more…
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TikTok vs Universal Music Group: the Future of the Music Industry.
Unless you have been hiding under a rock – or happen to not be on TikTok at all – you have probably already heard the whole drama between Universal Music Group and TikTok. What happened? How would this affect the platform? Let’s take a moment to review what is happening. How is Music Available…
