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The Blessings and Challenges of AI in Modern Marketing
AI is a blessing and a curse. There is controversy online about AI. Some people fear it will take away their jobs; others believe it is not good enough or even that it might be dangerous. No matter what your position is regarding the matter, one thing is for sure: AI has come to stay.…
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Beyond Likes: Small Business Metrics That Truly Matter
Let’s be real for two seconds: we all have thought – at least once – that we would love to go viral. Whenever we gain a new follower or see a new like on one of our posts, a spark ignites inside us. The serotonin boost is REAL. As humans and small businesses, we often…
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Diversifying Your Online Presence: How Can You Stay Reachable?
March the 5th was a regular Tuesday for us: we woke up, got the kids ready for school, made lunchboxes, and decided to grab the phone and scroll while bread was toasting. We scrolled on TikTok, finished our morning routine, and, once we were back home, decided to start our work day by giving our…
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Online Actions & Brand Identity: Reputation Management Case Studies
Managing your reputation and brand image is a lot like playing chess: the actions you take – online and offline – will determine how successful you are and are part of your brand image. The significance of these online actions cannot be overstated – they have the potential to either construct a formidable brand or…
