Recent Categories
Recent Posts
Post Archive
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
Catogery Tags
Advertising Blogging Boundaries Brand Identity Brand Image Branding Budget Budgeting Business Content Marketing Email Marketing First Post Followers GA4 Gifts Goals Google Google Analytics Holiday KPIs Love Luna Marketing Marketing Ideas Marketing Strategy Online Presence Pokémon Processes Search Engine Optimization Search Engines SEO Social Media Social Presence Social Validation Target Audience Technology Threads TikTok TikTok Ban Tracking Trending Topics Trends Tropicalization Universal Analytcs Valentine's
Connect With Us
-
Blogging is NOT Dead
Yesterday, while exploring Threads, I saw more than one post reading something like “Blogging is coming back this 2024”. And I could not help but think: who told these people that blogging was dead? Ok, yeah, I get it – we live in a world where there is a bunch of content EVERYWHERE: from blogs…
-
Luna’s Recommendations: Doing Promotions With Limited Resources
Promotions are vital for success. Promoting your business empowers connections with your target audience, enhances brand visibility, and ultimately can drive sales. As entrepreneurs and small business owners, we are EAGER to go out and make our business known: we would love to have the Barbie Marketing Budget to run campaigns and promotions and to make everyone…
-
Creating Buyer Personas: The Secret to Personalized Marketing that Converts
Last Tuesday, we talked about the importance of defining your target audience and how to define it. During our journey, we mentioned that creating a Buyer Persona to represent your target audience can help create more personalized and targeted messaging that speaks directly to your audience’s needs and interests. Today, we will talk about the…
-
Tips and Tricks for Content Creation – How to Overcome Writer’s Block?
As a creative, feeling blocked is something we all go through.
-
Email Marketing: a Key to Building Strong Relationships with Your Audience
The concept of email as we know it today is probably older than you imagine. ARPANET’s networked email system was created back in 1971 by Ray Tomlinson, giving us access to instantaneous communication between machines. Slowly but steadily, electronic mail usage started to spread first to other businesses, then to the government, universities, and defense/military…
-
Website vs. Landing Page: Understanding the Key Differences
Being a sailor on the waters of the internet brings us not only an unlimited amount of information but a lot of fun new terms and concepts. Let’s explore together two very important concepts: website and landing page. The goal is to give you a clear insight into each one and how to decide between…
-
Let’s Test Your Skills! How Much Do You Know About Reusing Content and Following Trends?
So far, we have discussed why reusing old content can be harmful to your brand’s image, and how following trends can benefit us and increase our overall brand awareness. While those two statements sound contradictory, there is a clear difference between recycling your content and following a trend. Let’s see how much you know about each topic!…
-
Social Media Trends: What are They and How Can They Help my Brand
A couple of weeks back, when we discussed how TikTok can be a good place for businesses, we explored different ways of creating viral content and talked about how embracing trends can be positive for our brand, but what is a trend? In short, a trend is an original piece of content (a sound, a dance,…
-
Why Reusing Old Content Can Be Harmful To Your Brand’s Image
In a previous article, we talked about the importance of content. We know that what we create should be valuable and relevant if we want it to establish trust and credibility, build brand awareness, and drive engagement, and we know that creating is a process: content does not grow in trees. Thoughtful content takes time to…
-
Is TikTok a Good Place for Businesses?
TikTok has quickly become a popular social media platform, with over one billion active users worldwide, it is the go-to app for 30.25% of the world’s internet users. By now, we all know – or at least have an idea of – how TikTok works: its main feature is to allow users to create and share short-form…
