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Creating Buyer Personas: The Secret to Personalized Marketing that Converts
Last Tuesday, we talked about the importance of defining your target audience and how to define it. During our journey, we mentioned that creating a Buyer Persona to represent your target audience can help create more personalized and targeted messaging that speaks directly to your audience’s needs and interests. Today, we will talk about the…
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Tips and Tricks for Content Creation – How to Overcome Writer’s Block?
Today, I come to you to share a more personal article: sometimes, I feel like life does not allow me to blog. The busiest I get – not only with work but with life – the hardest it gets to sit and write content. Sometimes, I suffer of Writer’s Block. As easy as sometimes it…
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Email Marketing: a Key to Building Strong Relationships with Your Audience
The concept of email as we know it today is probably older than you imagine. ARPANET’s networked email system was created back in 1971 by Ray Tomlinson, giving us access to instantaneous communication between machines. Slowly but steadily, electronic mail usage started to spread first to other businesses, then to the government, universities, and defense/military…
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Website vs. Landing Page: Understanding the Key Differences
Being a sailor on the waters of the internet brings us not only an unlimited amount of information but a lot of fun new terms and concepts. Let’s explore together two very important concepts: website and landing page. The goal is to give you a clear insight into each one and how to decide between…
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Let’s Test Your Skills! How Much Do You Know About Reusing Content and Following Trends?
So far, we have discussed why reusing old content can be harmful to your brand’s image, and how following trends can benefit us and increase our overall brand awareness. While those two statements sound contradictory, there is a clear difference between recycling your content and following a trend. Let’s see how much you know about each topic!…
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Social Media Trends: What are They and How Can They Help my Brand
A couple of weeks back, when we discussed how TikTok can be a good place for businesses, we explored different ways of creating viral content and talked about how embracing trends can be positive for our brand, but what is a trend? In short, a trend is an original piece of content (a sound, a dance,…
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Why Reusing Old Content Can Be Harmful To Your Brand’s Image
In a previous article, we talked about the importance of content. We know that what we create should be valuable and relevant if we want it to establish trust and credibility, build brand awareness, and drive engagement, and we know that creating is a process: content does not grow in trees. Thoughtful content takes time to…
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Is TikTok a Good Place for Businesses?
TikTok has quickly become a popular social media platform, with over one billion active users worldwide, it is the go-to app for 30.25% of the world’s internet users. By now, we all know – or at least have an idea of – how TikTok works: its main feature is to allow users to create and share short-form…
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Can Content Help my SEO strategy?
We are all looking to improve our visibility in search engines. Wouldn’t it be cool if your page was the number one search result? Well, if you are into the dream of being number one, you’ve probably heard the term “SEO” before. Search Engine Optimization is the art of optimizing your website and making it…
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Why is Content Important?
The world now revolves around content. Content is now shaping the way we live and how industries evolve. Content marketing becomes crucial now more than ever: its strategic approach to creating and distributing valuable, relevant, and consistent content is the key to attracting and retaining a clearly defined audience and driving profitable customer action The primary…
