Every step you take online has an impact on your brand’s reputation. As innocent as liking or reposting something looks, every like and repost defines us online: brand management starts with each interaction.
Anyone, brand or not, looking to build an online presence should follow a simple rule: Avoiding Controversial Topics. Staying away from controversial topics isn’t about silencing your brand’s voice; it’s about preserving your brand’s integrity, reputation, and appeal.
What Are Controversial Topics?
A controversial topic is anything subject to intense public argument, disagreement, or disapproval.
In the age of social media and constant connectivity, it’s easier than ever to engage in the drama of controversial topics. As a brand, while controversy can and will generate views, you have to be careful. Your words are powerful and should be used wisely.
Why Should I Stay Away From Controversy?
I get it. We all have been there. There is this feeling of superiority in proving a stranger wrong on the internet and “winning a fight” over something “we know more of”. But everything comes at a cost.
Your brand is like a friend people rely on. When you steer clear of controversial topics, you’re more likely to maintain a consistent brand image that customers can trust and relate to. Not only that but staying away from controversial content can help your reach: potential customers might disagree with certain points of view. By avoiding divisive issues, you’ll have a better chance of connecting with a broader and more diverse audience.
A single misstep in a controversial topic can damage your brand’s reputation irreparably. Staying neutral helps protect your hard-earned goodwill and credibility: keep your brand away from controversial topics that are not related to your line of business. Staying in your lane – talking about what your brand knows best – can help you become a trusted authority in your niche. Avoiding controversy allows you to concentrate on your expertise.
The Most Incendiary Topics to Avoid
I am sure, you guys have a good idea as to which topics to avoid, however, it is never a bad idea to shine a spotlight on the topics that can quickly ignite flames of controversy. The following list isn’t about censorship; it’s about making informed choices to protect your brand:
- Politics: Political discussions are often polarizing and can lead to heated debates. Unless your brand is directly related to politics, it’s generally best to steer clear.
- Religion: Religion is deeply personal and sensitive. Avoiding religious discussions ensures you won’t inadvertently offend anyone.
- Social Issues: Topics like race, gender, and sexuality can be extremely divisive. Engage with these subjects only if they’re directly tied to your brand’s mission and values.
- Hot-Button News: Current events often stir emotions. Carefully consider whether your brand should comment on trending news stories, as opinions can change rapidly.
- Controversial Personalities: Avoid aligning your brand with controversial public figures unless their views align seamlessly with your brand’s identity.
Staying away from controversial topics online isn’t about shying away from important conversations; it’s about safeguarding your brand’s image and fostering a welcoming environment for all. Remember, being a Swift and savvy brand means focusing on what you do best, connecting with your audience positively, and keeping controversy at bay.
So, as you embark on your brand management journey, take these tips to heart, stay true to your brand’s values, and keep on shining.
Got questions or need guidance on managing your brand’s reputation? Reach out to us for expert advice today!
