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Burning Man 2024: A Glimpse into the Changes of an Iconic Brand
Burning Man is going through something. The way that the organizers respond will determine the future of Burning Man as a brand.
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Making It Easy For Your Audience—The Space Cadet Pinball Case
Space Cadet Pinball for Windows is a great example on how a GREAT product can fail when the marketing around it is not good enough.
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Online Actions & Brand Identity: Reputation Management Case Studies
Managing your reputation and brand image is a lot like playing chess: the actions you take – online and offline – will determine how successful you are and are part of your brand image. The significance of these online actions cannot be overstated – they have the potential to either construct a formidable brand or…
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Unhinged Social Media Strategies: Lessons from Duolingo and Ryanair
Being unhinged sounds cool, but not every brand can be successful with an unhinged approach.
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Case Study – 25 Years of Pokémon: The Marketing Powerhouse and the End of an Era
Let’s interrupt the usual flow of our blog to bring you an interesting fact: today, March 24th, 2023 we will see a historical event unfolding. Today, Ash Ketchum from Pallet Town will finish his 25-year-long adventure. Yes, we are going to talk about Pokémon today. A Little Insight Into the Adventure The Pokémon Franchise was…
