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Inside The Purchase Decision Process – How Clients Make Decisions?
I am sure you have all heard that popular saying: “The customer is always right”; but, have you ever wondered if that is actually true? Do people ALWAYS know what they want? Well, if you have not, I have. Not only because I am human and a “consumer” after all – yes, like every other person, I…
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Google as a Marketing Tool: Why it is Important to be SEARCHABLE
There is nothing more sketchy than a business that does not come up when you Google it. And yes, I mean it. Think about it: how many times have you seen something – a product, a service, a TV show – that might have called your attention and decided to go STRAIGHT to spend your…
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Brand Management and Controversy: Navigating Online Reputation
Controversy is never good. Not for your, not for your soul, not for your brand. Staying away of controversy is how you manage a brand.
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Luna’s Recommendations: Doing Promotions With Limited Resources
Promotions are vital for success. Promoting your business empowers connections with your target audience, enhances brand visibility, and ultimately can drive sales. As entrepreneurs and small business owners, we are EAGER to go out and make our business known: we would love to have the Barbie Marketing Budget to run campaigns and promotions and to make everyone…
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Unhinged Social Media Strategies: Lessons from Duolingo and Ryanair
Being unhinged sounds cool, but not every brand can be successful with an unhinged approach.
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Twitter and the Future of Social Media
The recent changes to Twitter are making some people question the new management and leave the platform.
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Tropicalization: Adapting Your Strategy to Suit Local Audiences
If there is one thing we know about a marketing strategy is that the same actions will never have the same effect on different audiences. While the term “tropicalization” as defined by the Merriam-Webster Dictionary website reads “to fit or adapt for use in a tropical climate, especially by measures designed to combat the effects of…
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Why Choose a Small Agency Over a Big Corporation?
One of the main qualities businesses of all sizes must have is being clever and strategic. In today’s competitive marketplace, staying behind in trends, not understanding the market, and making assumptions can be the difference between passing the deadly five-year mark (according to this article on Lending Tree, around 50% of small businesses do not…
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Creating Buyer Personas: The Secret to Personalized Marketing that Converts
Last Tuesday, we talked about the importance of defining your target audience and how to define it. During our journey, we mentioned that creating a Buyer Persona to represent your target audience can help create more personalized and targeted messaging that speaks directly to your audience’s needs and interests. Today, we will talk about the…
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Defining Your Target Audience: The Key to Effective Marketing Strategies
About a decade ago, I was a fresh-faced college graduate searching for my first job when I accepted a position as a Community Manager at a particular business. Despite the attractive job title, my experience there left much to be desired. The company was in disarray, and the job was anything but fulfilling. To this…
