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  • The Evolution of Advertising Metrics: How Facebook Helped Shape Today’s KPIs

    Celina

    In 2006, the same year I graduated from High School, Facebook became available to the general public. While created originally JUST for Harvard Students and not being the first Social Media platform in existence (there was MySpace, Orkut, and Hi5), Facebook’s launch to the public marked a before and an after on what we know…

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  • Let’s Test Your Skills! How Much Do You Know About Reusing Content and Following Trends?

    Celina

    So far, we have discussed why reusing old content can be harmful to your brand’s image, and how following trends can benefit us and increase our overall brand awareness. While those two statements sound contradictory, there is a clear difference between recycling your content and following a trend. Let’s see how much you know about each topic!…

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  • Social Media Trends: What are They and How Can They Help my Brand

    Celina

    A couple of weeks back, when we discussed how TikTok can be a good place for businesses, we explored different ways of creating viral content and talked about how embracing trends can be positive for our brand, but what is a trend? In short, a trend is an original piece of content (a sound, a dance,…

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  • Social Media Presence: What Happens if I am NOT on Social Media?

    Celina

    Social Media is a very powerful tool: with billions of users worldwide, social media platforms offer an unparalleled opportunity to reach out to potential customers, build brand awareness, and engage with your audience. It is impossible to ignore the power that Social Media holds over us and how we interact with others; however, even knowing…

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  • Is TikTok a Good Place for Businesses?

    Celina

    TikTok has quickly become a popular social media platform, with over one billion active users worldwide, it is the go-to app for 30.25% of the world’s internet users. By now, we all know – or at least have an idea of – how TikTok works: its main feature is to allow users to create and share short-form…

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  • The Phenomenon of Social Validation

    The Phenomenon of Social Validation

    Celina

    Social Validation is a powerful force that can help or destroy your marketing efforts.

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  • Can Content Help my SEO strategy?

    Celina

    We are all looking to improve our visibility in search engines. Wouldn’t it be cool if your page was the number one search result? Well, if you are into the dream of being number one, you’ve probably heard the term “SEO” before. Search Engine Optimization is the art of optimizing your website and making it…

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  • Google Analytics 4: A Game-Changer for Data Analytics

    Celina

    We are getting closer to the end of an era as the current version of Google Analytics (Universal Analytics) will stop processing data on July 1, 2023. As marketers, we are all familiar with Google Analytics, that little web analytics service offered by Google that has been our friend and companion since 2005, helping us track…

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  • Why is Content Important?

    Celina

    The world now revolves around content. Content is now shaping the way we live and how industries evolve. Content marketing becomes crucial now more than ever: its strategic approach to creating and distributing valuable, relevant, and consistent content is the key to attracting and retaining a clearly defined audience and driving profitable customer action The primary…

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  • Marketing and Valentine’s Day

    Celina

    February 14th is a date of great importance for many around the globe and a great day for marketers and businesses. Marketing and Valentine’s Day are two concepts that have been intertwined for decades, creating a unique and powerful relationship between the two. Expressing love and affection, often represented by the act of giving, has…

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