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Email Marketing: a Key to Building Strong Relationships with Your Audience
The concept of email as we know it today is probably older than you imagine. ARPANET’s networked email system was created back in 1971 by Ray Tomlinson, giving us access to instantaneous communication between machines. Slowly but steadily, electronic mail usage started to spread first to other businesses, then to the government, universities, and defense/military…
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Case Study – 25 Years of Pokémon: The Marketing Powerhouse and the End of an Era
Let’s interrupt the usual flow of our blog to bring you an interesting fact: today, March 24th, 2023 we will see a historical event unfolding. Today, Ash Ketchum from Pallet Town will finish his 25-year-long adventure. Yes, we are going to talk about Pokémon today. A Little Insight Into the Adventure The Pokémon Franchise was…
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The Evolution of Advertising Metrics: How Facebook Helped Shape Today’s KPIs
In 2006, the same year I graduated from High School, Facebook became available to the general public. While created originally JUST for Harvard Students and not being the first Social Media platform in existence (there was MySpace, Orkut, and Hi5), Facebook’s launch to the public marked a before and an after on what we know…
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Let’s Test Your Skills! How Much Do You Know About Reusing Content and Following Trends?
So far, we have discussed why reusing old content can be harmful to your brand’s image, and how following trends can benefit us and increase our overall brand awareness. While those two statements sound contradictory, there is a clear difference between recycling your content and following a trend. Let’s see how much you know about each topic!…
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Social Media Trends: What are They and How Can They Help my Brand
A couple of weeks back, when we discussed how TikTok can be a good place for businesses, we explored different ways of creating viral content and talked about how embracing trends can be positive for our brand, but what is a trend? In short, a trend is an original piece of content (a sound, a dance,…
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Social Media Presence: What Happens if I am NOT on Social Media?
Social Media is a very powerful tool: with billions of users worldwide, social media platforms offer an unparalleled opportunity to reach out to potential customers, build brand awareness, and engage with your audience. It is impossible to ignore the power that Social Media holds over us and how we interact with others; however, even knowing…
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Is TikTok a Good Place for Businesses?
TikTok has quickly become a popular social media platform, with over one billion active users worldwide, it is the go-to app for 30.25% of the world’s internet users. By now, we all know – or at least have an idea of – how TikTok works: its main feature is to allow users to create and share short-form…
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The Phenomenon of Social Validation
Social Validation is a powerful force that can help or destroy your marketing efforts.
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Can Content Help my SEO strategy?
We are all looking to improve our visibility in search engines. Wouldn’t it be cool if your page was the number one search result? Well, if you are into the dream of being number one, you’ve probably heard the term “SEO” before. Search Engine Optimization is the art of optimizing your website and making it…
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Google Analytics 4: A Game-Changer for Data Analytics
We are getting closer to the end of an era as the current version of Google Analytics (Universal Analytics) will stop processing data on July 1, 2023. As marketers, we are all familiar with Google Analytics, that little web analytics service offered by Google that has been our friend and companion since 2005, helping us track…
