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Email Marketing: a Key to Building Strong Relationships with Your Audience
The concept of email as we know it today is probably older than you imagine. ARPANET’s networked email system was created back in 1971 by Ray Tomlinson, giving us access to instantaneous communication between machines. Slowly but steadily, electronic mail usage started to spread first to other businesses, then to the government, universities, and defense/military…
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Website vs. Landing Page: Understanding the Key Differences
Being a sailor on the waters of the internet brings us not only an unlimited amount of information but a lot of fun new terms and concepts. Let’s explore together two very important concepts: website and landing page. The goal is to give you a clear insight into each one and how to decide between…
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Case Study – 25 Years of Pokémon: The Marketing Powerhouse and the End of an Era
Let’s interrupt the usual flow of our blog to bring you an interesting fact: today, March 24th, 2023 we will see a historical event unfolding. Today, Ash Ketchum from Pallet Town will finish his 25-year-long adventure. Yes, we are going to talk about Pokémon today. A Little Insight Into the Adventure The Pokémon Franchise was…
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The Evolution of Advertising Metrics: How Facebook Helped Shape Today’s KPIs
In 2006, the same year I graduated from High School, Facebook became available to the general public. While created originally JUST for Harvard Students and not being the first Social Media platform in existence (there was MySpace, Orkut, and Hi5), Facebook’s launch to the public marked a before and an after on what we know…
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Let’s Test Your Skills! How Much Do You Know About Reusing Content and Following Trends?
So far, we have discussed why reusing old content can be harmful to your brand’s image, and how following trends can benefit us and increase our overall brand awareness. While those two statements sound contradictory, there is a clear difference between recycling your content and following a trend. Let’s see how much you know about each topic!…
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Social Media Trends: What are They and How Can They Help my Brand
A couple of weeks back, when we discussed how TikTok can be a good place for businesses, we explored different ways of creating viral content and talked about how embracing trends can be positive for our brand, but what is a trend? In short, a trend is an original piece of content (a sound, a dance,…
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Why Reusing Old Content Can Be Harmful To Your Brand’s Image
In a previous article, we talked about the importance of content. We know that what we create should be valuable and relevant if we want it to establish trust and credibility, build brand awareness, and drive engagement, and we know that creating is a process: content does not grow in trees. Thoughtful content takes time to…
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Social Media Presence: What Happens if I am NOT on Social Media?
Social Media is a very powerful tool: with billions of users worldwide, social media platforms offer an unparalleled opportunity to reach out to potential customers, build brand awareness, and engage with your audience. It is impossible to ignore the power that Social Media holds over us and how we interact with others; however, even knowing…
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Is TikTok a Good Place for Businesses?
TikTok has quickly become a popular social media platform, with over one billion active users worldwide, it is the go-to app for 30.25% of the world’s internet users. By now, we all know – or at least have an idea of – how TikTok works: its main feature is to allow users to create and share short-form…
