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Twitter/X’s Latest Shifts: Are You Losing Control of Your Content?
Twitter/X continues doing changes to the their terms of services and to the platform to “improve”—but how much of an improvement are these changes?
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How Can a Content Bank Help Your Social Media Strategy
A content bank can be a real lifesaver for your social media strategy, particularly when life hits you with a curve.
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Are you part of the 50%? Human vs. AI-Generated Content
Only 50% of people can recognize AI-generated content. How has AI changed content and life overall?
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Long Search Queries vs. Single Keywords – What is Better for SEO?
Back in June 2023, whenever we were scheduling some reels using Meta’s Planner when a wild notification appeared: That single notification inspired the one article that, to this day, keeps bringing traction to our blog: our article about EMOJIS. We would have never imagined that an article written in the heat of the moment (it was…
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Caring: the MOST EFFECTIVE Form of Advertising
Last week, we talked a bit about storytelling as we analyzed how Reesa’s story captivated the attention of over 5M people for over 500 minutes. Today, I would like to go over the aftermath with you and look at the response of brands to the phenomenon, as there is an important lesson here: caring is a great…
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One Year at Luna’s: Building a Strong Online Presence
On February 11th, 2023, a tiny Salvadorean girl decided to go back to blogging. December 2022 was not kind to her, and the first couple of months of 2023 were gray-looking. “Let’s go to WordPress.” Why WordPress? As much as I know about website building and marketing, my decision to go with WordPress was more…
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Why Should You (Or Not) Like Your Own Posts?
This article is brought to you thanks to Threads and wordstudio.ai and a very interesting conversation 👀 There has been this debate online since the very beginnings of Social Media, and maybe it is time to clarify once and for all what to do: should you, as a person or business, like your own posts? Why or…
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Strategic Brilliance 2024: Planning For Success
Welcome to 2024! Starting a new year is always exciting: new beginnings always bring new hopes and new plans: a world of endless possibilities and fresh opportunities lies ahead. What’s YOUR plan? Ideally, marketing planning for the year should have happened in the last quarter of the previous year – if you have no plan,…
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Blogging and SEO – Why Should Businesses Blog?
Last week, we strived to make clear that Blogging IS NOT Dead. Not only are blogs one of the most common things on the internet, with more than 600 million blogs out there, but they are a great source of content and a great way to keep your audience updated and engaged while improving your overall SEO.…
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Blogging is NOT Dead
Yesterday, while exploring Threads, I saw more than one post reading something like “Blogging is coming back this 2024”. And I could not help but think: who told these people that blogging was dead? Ok, yeah, I get it – we live in a world where there is a bunch of content EVERYWHERE: from blogs…
