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Connect With Us
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Trust But Verify—Identifying AI-Generated Content
AI-Generated Content is here to stay—like it or not. Learning to identify it is not an optional skill: it is a necessity.
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The Why, What, How, and Then of Content
Your content is the core of your online presence. The right strategy can make the difference between success and failure.
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Twitter/X’s Latest Shifts: Are You Losing Control of Your Content?
Twitter/X continues doing changes to the their terms of services and to the platform to “improve”—but how much of an improvement are these changes?
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How Can a Content Bank Help Your Social Media Strategy
A content bank can be a real lifesaver for your social media strategy, particularly when life hits you with a curve.
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Are you part of the 50%? Human vs. AI-Generated Content
Only 50% of people can recognize AI-generated content. How has AI changed content and life overall?
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Long Search Queries vs. Single Keywords – What is Better for SEO?
Back in June 2023, whenever we were scheduling some reels using Meta’s Planner when a wild notification appeared: That single notification inspired the one article that, to this day, keeps bringing traction to our blog: our article about EMOJIS. We would have never imagined that an article written in the heat of the moment (it was…
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Caring: the MOST EFFECTIVE Form of Advertising
Last week, we talked a bit about storytelling as we analyzed how Reesa’s story captivated the attention of over 5M people for over 500 minutes. Today, I would like to go over the aftermath with you and look at the response of brands to the phenomenon, as there is an important lesson here: caring is a great…
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One Year at Luna’s: Building a Strong Online Presence
On February 11th, 2023, a tiny Salvadorean girl decided to go back to blogging. December 2022 was not kind to her, and the first couple of months of 2023 were gray-looking. “Let’s go to WordPress.” Why WordPress? As much as I know about website building and marketing, my decision to go with WordPress was more…
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Why Should You (Or Not) Like Your Own Posts?
This article is brought to you thanks to Threads and wordstudio.ai and a very interesting conversation 👀 There has been this debate online since the very beginnings of Social Media, and maybe it is time to clarify once and for all what to do: should you, as a person or business, like your own posts? Why or…
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Strategic Brilliance 2024: Planning For Success
Welcome to 2024! Starting a new year is always exciting: new beginnings always bring new hopes and new plans: a world of endless possibilities and fresh opportunities lies ahead. What’s YOUR plan? Ideally, marketing planning for the year should have happened in the last quarter of the previous year – if you have no plan,…
