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How Can a Content Bank Help Your Social Media Strategy
A content bank can be a real lifesaver for your social media strategy, particularly when life hits you with a curve.
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Are you part of the 50%? Human vs. AI-Generated Content
Only 50% of people can recognize AI-generated content. How has AI changed content and life overall?
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Creativity in Advertising—Case Study: Apple Crush Ad
Marketing creativity is the SAUCE that makes advertising ✨magical✨ Without creativity, advertising will not be HALF of what it is today.
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Long Search Queries vs. Single Keywords – What is Better for SEO?
Back in June 2023, whenever we were scheduling some reels using Meta’s Planner when a wild notification appeared: That single notification inspired the one article that, to this day, keeps bringing traction to our blog: our article about EMOJIS. We would have never imagined that an article written in the heat of the moment (it was…
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Buying Followers vs Paying for Ads – What’s The Difference?
No, paying for advertising is not bad. Buying followers on the other hand…
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Keeping Your Audience Updated: The Power of an Email List
At the beginning of March, lots of small stores and businesses had an obligatory 2-hour break thanks to a Meta Outage that no one expected. Due to this, the conversations online sparked around DIVERSIFICATION and staying reachable at all times: being available on other platforms outside of Meta (like your website or Google My Business profile)…
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Navigating Website Changes
Doing changes to your website is not a decision to be taken lightly. Looking for an expert can make the experience a lot smoother.
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Beyond Likes: Small Business Metrics That Truly Matter
Let’s be real for two seconds: we all have thought – at least once – that we would love to go viral. Whenever we gain a new follower or see a new like on one of our posts, a spark ignites inside us. The serotonin boost is REAL. As humans and small businesses, we often…