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Unhinged Social Media Strategies: Lessons from Duolingo and Ryanair
Being unhinged sounds cool, but not every brand can be successful with an unhinged approach.
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Twitter and the Future of Social Media
The recent changes to Twitter are making some people question the new management and leave the platform.
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Tropicalization: Adapting Your Strategy to Suit Local Audiences
If there is one thing we know about a marketing strategy is that the same actions will never have the same effect on different audiences. While the term “tropicalization” as defined by the Merriam-Webster Dictionary website reads “to fit or adapt for use in a tropical climate, especially by measures designed to combat the effects of…
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Creating Buyer Personas: The Secret to Personalized Marketing that Converts
Last Tuesday, we talked about the importance of defining your target audience and how to define it. During our journey, we mentioned that creating a Buyer Persona to represent your target audience can help create more personalized and targeted messaging that speaks directly to your audience’s needs and interests. Today, we will talk about the…
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Defining Your Target Audience: The Key to Effective Marketing Strategies
About a decade ago, I was a fresh-faced college graduate searching for my first job when I accepted a position as a Community Manager at a particular business. Despite the attractive job title, my experience there left much to be desired. The company was in disarray, and the job was anything but fulfilling. To this…
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Tips and Tricks for Content Creation – How to Overcome Writer’s Block?
As a creative, feeling blocked is something we all go through.
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Setting Clear Goals: The Key to Achieving Success
To not set goals, is like walking a path that leads nowhere: a waste of time. Every action, every step, and every trail leads somewhere. Without a goal, even life can be futile. Hence, every Marketing strategy should pursue a goal. Why do I Need Goals? Mainly, the one reason behind setting clear goals is…
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What is Lemon8 and Why Should I be Interested on it?
Even though there are still a couple of months before Summer, it is never too early to stay fresh and have some Lemonade, don’t you think? If you are anywhere around TikTok or Social Media overall, you probably know where we are going with that question: today we are going to be talking about…
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Email Marketing: a Key to Building Strong Relationships with Your Audience
The concept of email as we know it today is probably older than you imagine. ARPANET’s networked email system was created back in 1971 by Ray Tomlinson, giving us access to instantaneous communication between machines. Slowly but steadily, electronic mail usage started to spread first to other businesses, then to the government, universities, and defense/military…
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Case Study – 25 Years of Pokémon: The Marketing Powerhouse and the End of an Era
Let’s interrupt the usual flow of our blog to bring you an interesting fact: today, March 24th, 2023 we will see a historical event unfolding. Today, Ash Ketchum from Pallet Town will finish his 25-year-long adventure. Yes, we are going to talk about Pokémon today. A Little Insight Into the Adventure The Pokémon Franchise was…
