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Black Friday for Small Businesses—A Guide
Black Friday is a great opportunity to promote your business and be seen, but what if you can’t offer big discounts?
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What Is My Ads Budget Buying?
Setting your ads budget requires you to understand your business, your audience and maybe a little ✨witchcraft✨ Ready to set your ads budget?
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Creativity in Advertising—Case Study: Apple Crush Ad
Marketing creativity is the SAUCE that makes advertising ✨magical✨ Without creativity, advertising will not be HALF of what it is today.
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Is Warm Email Better Than Cold Email Marketing?
We all have been at the other end of marketing emails. Either warm or cold emails, we all have someone constantly hitting our inbox with messages about their products or services – and who knows, if you are like me, you might have an email that you use for everything, so all those marketing emails…
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Brand Management and Controversy: Navigating Online Reputation
Controversy is never good. Not for your, not for your soul, not for your brand. Staying away of controversy is how you manage a brand.
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Email Marketing: a Key to Building Strong Relationships with Your Audience
The concept of email as we know it today is probably older than you imagine. ARPANET’s networked email system was created back in 1971 by Ray Tomlinson, giving us access to instantaneous communication between machines. Slowly but steadily, electronic mail usage started to spread first to other businesses, then to the government, universities, and defense/military…
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Website vs. Landing Page: Understanding the Key Differences
Being a sailor on the waters of the internet brings us not only an unlimited amount of information but a lot of fun new terms and concepts. Let’s explore together two very important concepts: website and landing page. The goal is to give you a clear insight into each one and how to decide between…
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The Evolution of Advertising Metrics: How Facebook Helped Shape Today’s KPIs
In 2006, the same year I graduated from High School, Facebook became available to the general public. While created originally JUST for Harvard Students and not being the first Social Media platform in existence (there was MySpace, Orkut, and Hi5), Facebook’s launch to the public marked a before and an after on what we know…
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Let’s Test Your Skills! How Much Do You Know About Reusing Content and Following Trends?
So far, we have discussed why reusing old content can be harmful to your brand’s image, and how following trends can benefit us and increase our overall brand awareness. While those two statements sound contradictory, there is a clear difference between recycling your content and following a trend. Let’s see how much you know about each topic!…
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Social Media Trends: What are They and How Can They Help my Brand
A couple of weeks back, when we discussed how TikTok can be a good place for businesses, we explored different ways of creating viral content and talked about how embracing trends can be positive for our brand, but what is a trend? In short, a trend is an original piece of content (a sound, a dance,…
