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Keeping Your Audience Updated: The Power of an Email List
At the beginning of March, lots of small stores and businesses had an obligatory 2-hour break thanks to a Meta Outage that no one expected. Due to this, the conversations online sparked around DIVERSIFICATION and staying reachable at all times: being available on other platforms outside of Meta (like your website or Google My Business profile)…
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Navigating Website Changes
Doing changes to your website is not a decision to be taken lightly. Looking for an expert can make the experience a lot smoother.
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Beyond Likes: Small Business Metrics That Truly Matter
Let’s be real for two seconds: we all have thought – at least once – that we would love to go viral. Whenever we gain a new follower or see a new like on one of our posts, a spark ignites inside us. The serotonin boost is REAL. As humans and small businesses, we often…
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Diversifying Your Online Presence: How Can You Stay Reachable?
March the 5th was a regular Tuesday for us: we woke up, got the kids ready for school, made lunchboxes, and decided to grab the phone and scroll while bread was toasting. We scrolled on TikTok, finished our morning routine, and, once we were back home, decided to start our work day by giving our…
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Caring: the MOST EFFECTIVE Form of Advertising
Last week, we talked a bit about storytelling as we analyzed how Reesa’s story captivated the attention of over 5M people for over 500 minutes. Today, I would like to go over the aftermath with you and look at the response of brands to the phenomenon, as there is an important lesson here: caring is a great…
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One Year at Luna’s: Building a Strong Online Presence
On February 11th, 2023, a tiny Salvadorean girl decided to go back to blogging. December 2022 was not kind to her, and the first couple of months of 2023 were gray-looking. “Let’s go to WordPress.” Why WordPress? As much as I know about website building and marketing, my decision to go with WordPress was more…
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Email Marketing Regulations: A Guide for Smart Outreach
Last week, we dove into the intriguing debate of warm versus cold email marketing, we briefly mentioned something about email marketing regulations: yes, there are regulations for marketing emails. Now, you might be wondering, “Why on earth do I need to know about regulations?” Trust me, by the end of this blog post, you’ll be…
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Is Warm Email Better Than Cold Email Marketing?
We all have been at the other end of marketing emails. Either warm or cold emails, we all have someone constantly hitting our inbox with messages about their products or services – and who knows, if you are like me, you might have an email that you use for everything, so all those marketing emails…
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Mastering Social Media Budgeting: A Guide
As a marketer and having worked on Social Media for some time, I have seen a lot: from clients trying to run campaigns for less than $10 a week to people with big budgets that don’t get used. I get it: is not easy to do budgeting. A lot of factors are involved in…
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Why Should You (Or Not) Like Your Own Posts?
This article is brought to you thanks to Threads and wordstudio.ai and a very interesting conversation 👀 There has been this debate online since the very beginnings of Social Media, and maybe it is time to clarify once and for all what to do: should you, as a person or business, like your own posts? Why or…
