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Blogging is NOT Dead
Yesterday, while exploring Threads, I saw more than one post reading something like “Blogging is coming back this 2024”. And I could not help but think: who told these people that blogging was dead? Ok, yeah, I get it – we live in a world where there is a bunch of content EVERYWHERE: from blogs…
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Social Media, Customer Service and Your Online Presence
Back in the ’90s, if you had an issue with any product or service, your options were limited: you either had to go to the store or call. There was no way around that. Nowadays, there are a billion ways you can get in touch with a business if you have an issue: from Social…
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Holiday Advertising: Navigating the Festive Market for Success
WELCOME to the holidays! When everything is jolly and merry. It is that time of the year when people get together to share time with their loved ones. And it is a great time for advertisers and businesses. Or is it? The Market During the Holidays The holidays are very exciting for everyone, and businesses…
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The Art of Establishing Client Boundaries
As a former call center employee, I have a billion horror stories I could tell you about the customers: from having to deal with people with real problems to people who were simply mad at life or even people who did not know where they were standing (when I was working for MICROSOFT I got…
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Inside The Purchase Decision Process – How Clients Make Decisions?
I am sure you have all heard that popular saying: “The customer is always right”; but, have you ever wondered if that is actually true? Do people ALWAYS know what they want? Well, if you have not, I have. Not only because I am human and a “consumer” after all – yes, like every other person, I…
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Google as a Marketing Tool: Why it is Important to be SEARCHABLE
There is nothing more sketchy than a business that does not come up when you Google it. And yes, I mean it. Think about it: how many times have you seen something – a product, a service, a TV show – that might have called your attention and decided to go STRAIGHT to spend your…
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Brand Management and Controversy: Navigating Online Reputation
Controversy is never good. Not for your, not for your soul, not for your brand. Staying away of controversy is how you manage a brand.
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Luna’s Recommendations: Doing Promotions With Limited Resources
Promotions are vital for success. Promoting your business empowers connections with your target audience, enhances brand visibility, and ultimately can drive sales. As entrepreneurs and small business owners, we are EAGER to go out and make our business known: we would love to have the Barbie Marketing Budget to run campaigns and promotions and to make everyone…
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Unhinged Social Media Strategies: Lessons from Duolingo and Ryanair
Being unhinged sounds cool, but not every brand can be successful with an unhinged approach.
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Twitter and the Future of Social Media
The recent changes to Twitter are making some people question the new management and leave the platform.
