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Caring: the MOST EFFECTIVE Form of Advertising
Last week, we talked a bit about storytelling as we analyzed how Reesa’s story captivated the attention of over 5M people for over 500 minutes. Today, I would like to go over the aftermath with you and look at the response of brands to the phenomenon, as there is an important lesson here: caring is a great…
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One Year at Luna’s: Building a Strong Online Presence
On February 11th, 2023, a tiny Salvadorean girl decided to go back to blogging. December 2022 was not kind to her, and the first couple of months of 2023 were gray-looking. “Let’s go to WordPress.” Why WordPress? As much as I know about website building and marketing, my decision to go with WordPress was more…
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Email Marketing Regulations: A Guide for Smart Outreach
Last week, we dove into the intriguing debate of warm versus cold email marketing, we briefly mentioned something about email marketing regulations: yes, there are regulations for marketing emails. Now, you might be wondering, “Why on earth do I need to know about regulations?” Trust me, by the end of this blog post, you’ll be…
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Is Warm Email Better Than Cold Email Marketing?
We all have been at the other end of marketing emails. Either warm or cold emails, we all have someone constantly hitting our inbox with messages about their products or services – and who knows, if you are like me, you might have an email that you use for everything, so all those marketing emails…
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Mastering Social Media Budgeting: A Guide
As a marketer and having worked on Social Media for some time, I have seen a lot: from clients trying to run campaigns for less than $10 a week to people with big budgets that don’t get used. I get it: is not easy to do budgeting. A lot of factors are involved in…
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Why Should You (Or Not) Like Your Own Posts?
This article is brought to you thanks to Threads and wordstudio.ai and a very interesting conversation 👀 There has been this debate online since the very beginnings of Social Media, and maybe it is time to clarify once and for all what to do: should you, as a person or business, like your own posts? Why or…
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Strategic Brilliance 2024: Planning For Success
Welcome to 2024! Starting a new year is always exciting: new beginnings always bring new hopes and new plans: a world of endless possibilities and fresh opportunities lies ahead. What’s YOUR plan? Ideally, marketing planning for the year should have happened in the last quarter of the previous year – if you have no plan,…
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The Last Blog Post of 2023: A Yearly Review of Luna
2023 has been a rollercoaster. We went from being a small unknown agency to having over 500 Thriends (if you know what “Thriends” are, chances are you are one of our thriends – so: ✨HI, BESTIE✨), remaking our website a couple of times, crafting a brand identity (which includes the Cow Mug as a marketing strategy) and…
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Blogging and SEO – Why Should Businesses Blog?
Last week, we strived to make clear that Blogging IS NOT Dead. Not only are blogs one of the most common things on the internet, with more than 600 million blogs out there, but they are a great source of content and a great way to keep your audience updated and engaged while improving your overall SEO.…
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Blogging is NOT Dead
Yesterday, while exploring Threads, I saw more than one post reading something like “Blogging is coming back this 2024”. And I could not help but think: who told these people that blogging was dead? Ok, yeah, I get it – we live in a world where there is a bunch of content EVERYWHERE: from blogs…
