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Why Choose a Small Agency Over a Big Corporation?
One of the main qualities businesses of all sizes must have is being clever and strategic. In today’s competitive marketplace, staying behind in trends, not understanding the market, and making assumptions can be the difference between passing the deadly five-year mark (according to this article on Lending Tree, around 50% of small businesses do not…
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Creating Buyer Personas: The Secret to Personalized Marketing that Converts
Last Tuesday, we talked about the importance of defining your target audience and how to define it. During our journey, we mentioned that creating a Buyer Persona to represent your target audience can help create more personalized and targeted messaging that speaks directly to your audience’s needs and interests. Today, we will talk about the…
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Defining Your Target Audience: The Key to Effective Marketing Strategies
About a decade ago, I was a fresh-faced college graduate searching for my first job when I accepted a position as a Community Manager at a particular business. Despite the attractive job title, my experience there left much to be desired. The company was in disarray, and the job was anything but fulfilling. To this…
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Tips and Tricks for Content Creation – How to Overcome Writer’s Block?
As a creative, feeling blocked is something we all go through.
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Setting Clear Goals: The Key to Achieving Success
To not set goals, is like walking a path that leads nowhere: a waste of time. Every action, every step, and every trail leads somewhere. Without a goal, even life can be futile. Hence, every Marketing strategy should pursue a goal. Why do I Need Goals? Mainly, the one reason behind setting clear goals is…
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Email Marketing: a Key to Building Strong Relationships with Your Audience
The concept of email as we know it today is probably older than you imagine. ARPANET’s networked email system was created back in 1971 by Ray Tomlinson, giving us access to instantaneous communication between machines. Slowly but steadily, electronic mail usage started to spread first to other businesses, then to the government, universities, and defense/military…
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Website vs. Landing Page: Understanding the Key Differences
Being a sailor on the waters of the internet brings us not only an unlimited amount of information but a lot of fun new terms and concepts. Let’s explore together two very important concepts: website and landing page. The goal is to give you a clear insight into each one and how to decide between…
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The Evolution of Advertising Metrics: How Facebook Helped Shape Today’s KPIs
In 2006, the same year I graduated from High School, Facebook became available to the general public. While created originally JUST for Harvard Students and not being the first Social Media platform in existence (there was MySpace, Orkut, and Hi5), Facebook’s launch to the public marked a before and an after on what we know…
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Let’s Test Your Skills! How Much Do You Know About Reusing Content and Following Trends?
So far, we have discussed why reusing old content can be harmful to your brand’s image, and how following trends can benefit us and increase our overall brand awareness. While those two statements sound contradictory, there is a clear difference between recycling your content and following a trend. Let’s see how much you know about each topic!…
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Social Media Trends: What are They and How Can They Help my Brand
A couple of weeks back, when we discussed how TikTok can be a good place for businesses, we explored different ways of creating viral content and talked about how embracing trends can be positive for our brand, but what is a trend? In short, a trend is an original piece of content (a sound, a dance,…
