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  • Let’s Test Your Skills! How Much Do You Know About Reusing Content and Following Trends?

    Celina

    So far, we have discussed why reusing old content can be harmful to your brand’s image, and how following trends can benefit us and increase our overall brand awareness. While those two statements sound contradictory, there is a clear difference between recycling your content and following a trend. Let’s see how much you know about each topic!…

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  • Social Media Trends: What are They and How Can They Help my Brand

    Celina

    A couple of weeks back, when we discussed how TikTok can be a good place for businesses, we explored different ways of creating viral content and talked about how embracing trends can be positive for our brand, but what is a trend? In short, a trend is an original piece of content (a sound, a dance,…

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  • Why Reusing Old Content Can Be Harmful To Your Brand’s Image

    Celina

    In a previous article, we talked about the importance of content. We know that what we create should be valuable and relevant if we want it to establish trust and credibility, build brand awareness, and drive engagement, and we know that creating is a process: content does not grow in trees. Thoughtful content takes time to…

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  • Social Media Presence: What Happens if I am NOT on Social Media?

    Celina

    Social Media is a very powerful tool: with billions of users worldwide, social media platforms offer an unparalleled opportunity to reach out to potential customers, build brand awareness, and engage with your audience. It is impossible to ignore the power that Social Media holds over us and how we interact with others; however, even knowing…

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  • Is TikTok a Good Place for Businesses?

    Celina

    TikTok has quickly become a popular social media platform, with over one billion active users worldwide, it is the go-to app for 30.25% of the world’s internet users. By now, we all know – or at least have an idea of – how TikTok works: its main feature is to allow users to create and share short-form…

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  • The Phenomenon of Social Validation

    The Phenomenon of Social Validation

    Celina

    Social Validation is a powerful force that can help or destroy your marketing efforts.

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  • Google Analytics 4: A Game-Changer for Data Analytics

    Celina

    We are getting closer to the end of an era as the current version of Google Analytics (Universal Analytics) will stop processing data on July 1, 2023. As marketers, we are all familiar with Google Analytics, that little web analytics service offered by Google that has been our friend and companion since 2005, helping us track…

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  • Luna Has Been BORN

    Celina

    Hi everyone! Welcome to Luna. Luna is an initiative aimed at real businesses looking for real marketing solutions. After many years of working on marketing coordination and working in different areas, we decided to venture into creating our own little agency. As we write this, we are unsure how this will go: Will we thrive?…

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