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How Can Brands Navigate Unexpected Trends?
Marketing is everywhere—even in the news. The recent events in NY can bring us many lessons about how to navigate our brands.
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Twitter/X’s Latest Shifts: Are You Losing Control of Your Content?
Twitter/X continues doing changes to the their terms of services and to the platform to “improve”—but how much of an improvement are these changes?
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Navigating Website Changes
Doing changes to your website is not a decision to be taken lightly. Looking for an expert can make the experience a lot smoother.
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Brand Management and Controversy: Navigating Online Reputation
Controversy is never good. Not for your, not for your soul, not for your brand. Staying away of controversy is how you manage a brand.
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Unhinged Social Media Strategies: Lessons from Duolingo and Ryanair
Being unhinged sounds cool, but not every brand can be successful with an unhinged approach.
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Creating Buyer Personas: The Secret to Personalized Marketing that Converts
Last Tuesday, we talked about the importance of defining your target audience and how to define it. During our journey, we mentioned that creating a Buyer Persona to represent your target audience can help create more personalized and targeted messaging that speaks directly to your audience’s needs and interests. Today, we will talk about the…
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Tips and Tricks for Content Creation – How to Overcome Writer’s Block?
As a creative, feeling blocked is something we all go through.
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Let’s Test Your Skills! How Much Do You Know About Reusing Content and Following Trends?
So far, we have discussed why reusing old content can be harmful to your brand’s image, and how following trends can benefit us and increase our overall brand awareness. While those two statements sound contradictory, there is a clear difference between recycling your content and following a trend. Let’s see how much you know about each topic!…
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Social Media Trends: What are They and How Can They Help my Brand
A couple of weeks back, when we discussed how TikTok can be a good place for businesses, we explored different ways of creating viral content and talked about how embracing trends can be positive for our brand, but what is a trend? In short, a trend is an original piece of content (a sound, a dance,…
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Why Reusing Old Content Can Be Harmful To Your Brand’s Image
In a previous article, we talked about the importance of content. We know that what we create should be valuable and relevant if we want it to establish trust and credibility, build brand awareness, and drive engagement, and we know that creating is a process: content does not grow in trees. Thoughtful content takes time to…
