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Holiday Advertising: Navigating the Festive Market for Success
WELCOME to the holidays! When everything is jolly and merry. It is that time of the year when people get together to share time with their loved ones. And it is a great time for advertisers and businesses. Or is it? The Market During the Holidays The holidays are very exciting for everyone, and businesses…
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The Art of Establishing Client Boundaries
As a former call center employee, I have a billion horror stories I could tell you about the customers: from having to deal with people with real problems to people who were simply mad at life or even people who did not know where they were standing (when I was working for MICROSOFT I got…
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Inside The Purchase Decision Process – How Clients Make Decisions?
I am sure you have all heard that popular saying: “The customer is always right”; but, have you ever wondered if that is actually true? Do people ALWAYS know what they want? Well, if you have not, I have. Not only because I am human and a “consumer” after all – yes, like every other person, I…
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Google as a Marketing Tool: Why it is Important to be SEARCHABLE
There is nothing more sketchy than a business that does not come up when you Google it. And yes, I mean it. Think about it: how many times have you seen something – a product, a service, a TV show – that might have called your attention and decided to go STRAIGHT to spend your…
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Tropicalization: Adapting Your Strategy to Suit Local Audiences
If there is one thing we know about a marketing strategy is that the same actions will never have the same effect on different audiences. While the term “tropicalization” as defined by the Merriam-Webster Dictionary website reads “to fit or adapt for use in a tropical climate, especially by measures designed to combat the effects of…
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Defining Your Target Audience: The Key to Effective Marketing Strategies
About a decade ago, I was a fresh-faced college graduate searching for my first job when I accepted a position as a Community Manager at a particular business. Despite the attractive job title, my experience there left much to be desired. The company was in disarray, and the job was anything but fulfilling. To this…
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Tips and Tricks for Content Creation – How to Overcome Writer’s Block?
Today, I come to you to share a more personal article: sometimes, I feel like life does not allow me to blog. The busiest I get – not only with work but with life – the hardest it gets to sit and write content. Sometimes, I suffer of Writer’s Block. As easy as sometimes it…
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Setting Clear Goals: The Key to Achieving Success
To not set goals, is like walking a path that leads nowhere: a waste of time. Every action, every step, and every trail leads somewhere. Without a goal, even life can be futile. Hence, every Marketing strategy should pursue a goal. Why do I Need Goals? Mainly, the one reason behind setting clear goals is…