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How Can Brands Navigate Unexpected Trends?
Marketing is everywhere—even in the news. The recent events in NY can bring us many lessons about how to navigate our brands.
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How Does Social Listening Transform Your Business?
Active listening is a skill that can be used in every aspect of life and social media is not the exception. Social listening is the way to succeed.
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Burning Man 2024: A Glimpse into the Changes of an Iconic Brand
Burning Man is going through something. The way that the organizers respond will determine the future of Burning Man as a brand.
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Creativity in Advertising—Case Study: Apple Crush Ad
Marketing creativity is the SAUCE that makes advertising ✨magical✨ Without creativity, advertising will not be HALF of what it is today.
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The Blessings and Challenges of AI in Modern Marketing
AI is a blessing and a curse. There is controversy online about AI. Some people fear it will take away their jobs; others believe it is not good enough or even that it might be dangerous. No matter what your position is regarding the matter, one thing is for sure: AI has come to stay.…
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Online Actions & Brand Identity: Reputation Management Case Studies
Managing your reputation and brand image is a lot like playing chess: the actions you take – online and offline – will determine how successful you are and are part of your brand image. The significance of these online actions cannot be overstated – they have the potential to either construct a formidable brand or…
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Blogging is NOT Dead
Yesterday, while exploring Threads, I saw more than one post reading something like “Blogging is coming back this 2024”. And I could not help but think: who told these people that blogging was dead? Ok, yeah, I get it – we live in a world where there is a bunch of content EVERYWHERE: from blogs…
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Brand Management and Controversy: Navigating Online Reputation
Controversy is never good. Not for your, not for your soul, not for your brand. Staying away of controversy is how you manage a brand.
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Unhinged Social Media Strategies: Lessons from Duolingo and Ryanair
Being unhinged sounds cool, but not every brand can be successful with an unhinged approach.
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Tropicalization: Adapting Your Strategy to Suit Local Audiences
If there is one thing we know about a marketing strategy is that the same actions will never have the same effect on different audiences. While the term “tropicalization” as defined by the Merriam-Webster Dictionary website reads “to fit or adapt for use in a tropical climate, especially by measures designed to combat the effects of…
