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How Can Brands Navigate Unexpected Trends?
Marketing is everywhere—even in the news. The recent events in NY can bring us many lessons about how to navigate our brands.
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Are Hashtags Dead?
With the recent changes in Instagram and Twitter/X, hashtags are becoming less relevant. Are we seeing the end of an era?
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Black Friday for Small Businesses—A Guide
Black Friday is a great opportunity to promote your business and be seen, but what if you can’t offer big discounts?
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Marketing in Uncertain Times: US Politics
Politics, while controversial, form a part of life. They affect you, your employees, your partners, your business, and your marketing.
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Twitter/X’s Latest Shifts: Are You Losing Control of Your Content?
Twitter/X continues doing changes to the their terms of services and to the platform to “improve”—but how much of an improvement are these changes?
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How Does Social Listening Transform Your Business?
Active listening is a skill that can be used in every aspect of life and social media is not the exception. Social listening is the way to succeed.
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The Blue Checkmark: Is Social Media Verification Still Worth It?
The Blue Checkmark used to be a symbol of exclusivity, but as everything in Social Media, that has changed. Is it worth to get verified now?
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What Is My Ads Budget Buying?
Setting your ads budget requires you to understand your business, your audience and maybe a little ✨witchcraft✨ Ready to set your ads budget?
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Making It Easy For Your Audience—The Space Cadet Pinball Case
Space Cadet Pinball for Windows is a great example on how a GREAT product can fail when the marketing around it is not good enough.
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Sales And Marketing—What Is The Difference?
Sales and Marketing have the same goals, but are NOT the same thing. Do you know what the difference between Sales and Marketing is?
